公共關(guān)系行業(yè)產(chǎn)品標準術(shù)語

（中英文對照表）

1. 媒體關(guān)系Media Relations
2. 媒體研究/ Media study
3. 媒體傳播策略/ Media communications strategy
4. 消費者觸媒習慣/ Consumers' Media behavior analysis
5. 媒體關(guān)系評估/ Media relations evaluation
6. 媒體傳播計劃 / Media planning
7. 媒體關(guān)系管理/ Media relations management
8. 媒體監(jiān)測/ Media monitoring
9. 傳播績效評估/ Media communications evaluation
10. 軟文投放/ Advertorial Pitching
11. 新聞發(fā)布/ Press release
12. 專訪安排/ Interview arrangement
13. 稿件撰寫/Press materials drafting
14. 新聞剪報/News clipping

15. 活動管理Event Management
16. 活動策略規(guī)劃/ Event strategy
17. 活動計劃/Event planning
18. 活動管理/ Event management
19. 活動績效評估/ Event evaluation
20. 現(xiàn)場執(zhí)行/ On-site execution
21. 視覺創(chuàng)意/ Visual & creative
22. 設(shè)計制作/ Designing & Producing

23. 營銷傳播Marketing Communications
24. 營銷傳播研究/ Marketing communications study
25. 消費者調(diào)查/ Consumer surveys
26. 營銷傳播規(guī)劃/ Marketing communications strategy
27. 營銷傳播計劃/ Marketing communications planning
28. 營銷傳播管理/ Marketing communications management
29. 傳播績效評估/ Communications evaluation
30. 新產(chǎn)品上市/ New product launch
31. 巡展活動/ Road show
32. 促銷活動/ Sales Promotion

33. 企業(yè)傳播Corporate Communications
34. 企業(yè)傳播規(guī)劃/ Corporate communications strategy
35. 企業(yè)傳播計劃/ Corporate communications planning
36. 企業(yè)傳播管理/ Corporate communications management
37. 傳播績效評估/ Communications evaluation
38. 出版物制作/ Publishing
39. 網(wǎng)站制作/ website producing

40. 內(nèi)部傳播Internal Communications
41. 內(nèi)部溝通體系/ Internal communications system
42. 員工意見調(diào)查/ Employee Survey
43. 內(nèi)部傳播規(guī)劃/ Internal communications strategy
44. 內(nèi)部活動計劃/ Internal communications initiative planning
45. 內(nèi)部傳播計劃/ Internal communications planning
46. 內(nèi)部關(guān)系管理/ Internal relations management
47. 傳播績效評估/ Communications evaluation
48. 內(nèi)部活動/Internal event
49. 團隊建設(shè)/Team building
50. 內(nèi)聯(lián)網(wǎng)建設(shè)/ Intranet building
51. 內(nèi)刊制作/ In-house journal

52. 網(wǎng)絡(luò)公關(guān)Digital PR
53. 網(wǎng)絡(luò)媒體研究/ Digital media study
54. 網(wǎng)絡(luò)受眾分析/ Digital audience analysis
55. 網(wǎng)絡(luò)公關(guān)規(guī)劃/ Digital PR strategy
56. 網(wǎng)絡(luò)傳播計劃/ Digital communications planning
57. 網(wǎng)絡(luò)媒體管理/ Digital media management
58. 網(wǎng)絡(luò)輿情監(jiān)測/ Digital monitoring
59. 網(wǎng)媒績效評估/ Media communications evaluation
60. 博客管理/Blog management
61. 論壇管理/ BBS management
62. SNS傳播/ Social network system communications
63. IM傳播/ Instant Message communications
64. 搜索引擎優(yōu)化/ Search engines optimizing
65. 網(wǎng)站設(shè)計/ Web designing

66. 聲譽管理Reputation Management 
67. 公關(guān)環(huán)境研究/ PR circumstance study
68. 企業(yè)公民政策/ Corporate citizenship policy
69. 領(lǐng)導人形象管理/ CEO reputation management
70. 企業(yè)新聞制度/Press release management system
71. 企業(yè)信息監(jiān)測/Corporate Information monitoring
72. 領(lǐng)導人活動安排/ CEO’s activities arrangement

73. 投資者關(guān)系Investor Relations
74. 投資者關(guān)系研究/ Investor relations study
75. 投資者溝通體系/ IR communications system
76. 投資者關(guān)系規(guī)劃/ Investor relations strategy
77. 投資者溝通計劃/ IR communications planning
78. 定期信息披露/ Information disclosure
79. 溝通績效評估/ Communications evaluation
80. IPO傳播/ IPO communications
81. 路演/ Road show
82. 年報制作 Annual reports producing
83. 股東大會/ Shareholders conference

84. 公共事務(wù)Public Affairs
85. 政府版圖研究/ Government chart study
86. 政策決策研究/ Policy & decision-making study
87. 政府關(guān)系規(guī)劃/ Government relations strategy
88. 社區(qū)關(guān)系規(guī)劃/ Community relations strategy
89. 政府關(guān)系管理/ Government relations management
90. 社區(qū)項目管理/ Community project management
91. 利益團體溝通管理/ Stakeholders communications management
92. 公益贊助/ Sponsorship

93. 危機管理Crisis Management
94. 危機管理體系/ Crisis management system
95. 危機管理手冊/ Crisis management manual
96. 危機模擬培訓/ Simulated crisis training
97. 危機預(yù)警監(jiān)測/ Media monitoring
98. 危機對策方案/ Crisis management solution
99. 危機評估/ Crisis evaluation

100.危機處理/ Crisis management execution

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